Out-of-home television advertising is a relatively new advertising medium that owes its development in large part to the emergence of new technologies.High-end office buildings and high-traffic shopping centers in the cities are equiped with the super-thin flat-panel television displays.

3i-DSN is a network based, digital multimedia distribution platform and developed by Neusoft It adopts IPTV technology and integrates playing, playback, monitoring all together as a new generation digital signage network. It also makes a new media philosophy “play the specific content network. It also makes a new media philosophy “play the specific content with specific style at specific place on specific time” comes true.